sephora

art direction
video, instagram, facebook
brand campaign trying to find your foundation match is a story as old as time. getting it perfect has been nearly impossible, until now. Sephora is here to make your beauty dreams come true—starting with foundation.

in this campaign, we highlight our heroes’ journeys of the trials and tribulations with foundation matching. we’re telling the all-too-familiar tale, and bringing Sephora’s ColorIQ and Beauty Advisors to the rescue so customers can get the happy ending they deserve.