green tile new year

design system, event buildout
adobe illustrator, figma
signage, print collateral, instagram our big girl cultural event. we celebrated Chinese New Year with a market, cafe, lion dances, tattoo artists, and an all day DJ lineup.

Chinese New Year is all about bringing good fortune. with that, the concept revolved around 發, a cultural motif both associated with wealth and used on the fortune tile (commonly played in mahjong). 

i created a pattern and defined the design system using symmetrical borders, vibrant colors, and the occasional vertical type—with a side quest of giving character and color to the physical event space. 

the final output was over 25 unique assets. some of my favs are shown here.
guest card front
guest card back with map