racetrac

art direction, design, illustration
adobe illustrator
video, instagram, facebook, signage


brand campaign we celebrated the inner monologue of customers as they have genius epiphanies at the pump. drawn from the idea of shower thoughts, we used this insight to develop 360 campaigns featuring RaceTrac’s limited time offers—with some tasty humor.

Gas Pump Thoughts launched with the Buffalo Chicken Pizza made with Texas Pete Wing Sauce, and continued with the Barbeque Pizza and Pulled Pork Sandwich made with Sweet Baby Rays (definitely a mouthful).