nike

concept
video, instagram, facebook, IRL


brand activation in partnership with Nike, we disrupted the sport space by centering the LGBTQIA2S+ community right well beyond a month.

at the end of June, we launched the No Pride No Sport campaign by removing and altering the letters “LGBTQIA2S+” from media across digital OOH, web, and social to show the world how incomplete it would be without the Pride community.

the message still lives on in Nike web and social.