Essie
Riviera Rush + Boho Rodeo | Core KV Campaign
Art Direction and Design
We concepted, executed, and finished a whole new look and feel that carried through a cheeky playful sentiment while making the brand and nails pop.
I fully owned two core collection campaigns simultaneously: Riviera Rush and Boho Rodeo. The key visuals and various outputs will be used in-store, web, and social.
I fully owned two core collection campaigns simultaneously: Riviera Rush and Boho Rodeo. The key visuals and various outputs will be used in-store, web, and social.
