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 GRACE TSAI LIU 
 ART DIRECTOR / DOODLER 
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RaceTrac 

Gas Pump Thoughts 


We celebrated the inner monologue of customers as they have genius epiphanies at the pump, and used this insight to feature limited time offers. Launched with the Buffalo Chicken Pizza made with Texas Pete Wing Sauce, and continued with the Barbeque Pizza and Pulled Pork Sandwich made with Sweet Baby Rays.





Carlyn and I came up with the Gas Pump Thoughts device and script, and collaborated with the larger team to build out the campaign.

Creative Director / Shardae Mendes
Senior Creatives / Eli Perez & Jacob Coutino
Copywriter / Carlyn Hinojosa
Art Director & Designer / Me
Editor & Animator / Daniel Truchi
Senior Designer / Alejandro Larramendi