RaceTrac
Gas Pump Thoughts | 360 Campaign
Art Direction, Design, and Illustration
We celebrated the inner monologue of customers as they have genius epiphanies at the pump, and used this insight to develop 360 campaigns featuring RaceTrac’s limited time offers – with some tasty humor.
Gas Pump Thoughts launched with video spots, social, print, and OOH for the Buffalo Chicken Pizza made with Texas Pete Wing Sauce, and continued with the Barbeque Pizza and Pulled Pork Sandwich made with Sweet Baby Rays.
Gas Pump Thoughts launched with video spots, social, print, and OOH for the Buffalo Chicken Pizza made with Texas Pete Wing Sauce, and continued with the Barbeque Pizza and Pulled Pork Sandwich made with Sweet Baby Rays.
Carlyn and I came up with the Gas Pump Thoughts device and script, and collaborated with the larger team to build out the campaign.
Creative Director / Shardae Mendes & Jamie Silverman
Senior Creatives / Eli Perez & Jacob Coutino
Copywriter / Carlyn Hinojosa
Art Director & Designer / Me
Editor & Animator / Daniel Truchi
Senior Designer / Alejandro Larramendi