GRACE TSAI LIU 
 ART DIRECTOR / DOODLER 

RaceTrac 

2022 Gas Pump Thoughts Campaign


We celebrated the inner monologue of customers as they have genius epiphanies at the pump, and used this insight to feature limited time offers. Launched with the Buffalo Chicken Pizza made with Texas Pete Wing Sauce, and continued with the Barbeque Pizza and Pulled Pork Sandwich made with Sweet Baby Rays.

Carlyn and I came up with the Gas Pump Thoughts device and script, and collaborated with the larger team to build out the campaign. 










Creative Director: Shardae Mendes / Senior Copywriter: Eli Perez / Senior Art Director: Jacob Coutino / Copywriter: Carlyn Hinojosa / Art Director: Grace Liu / Editor & Animator: Daniel Truchi / Senior Designer: Alejandro Larramendi /