Nike
No Pride No Sport
Digital Activation
Concept
We partnered with Nike to disrupt the sport space – by centering the LGBTQIA2S+ community beyond Pride.
At the end of Pride month, we launched the No Pride No Sport campaign by removing and altering the letters LGBTQIA2S+ from sport across digital OOH, web, and social to show the world how incomplete it would be without the Pride community. The message still lives on Nike web and social.
At the end of Pride month, we launched the No Pride No Sport campaign by removing and altering the letters LGBTQIA2S+ from sport across digital OOH, web, and social to show the world how incomplete it would be without the Pride community. The message still lives on Nike web and social.
