GRACE TSAI LIU
ART DIRECTOR / DOODLER

Michaels 

2021 Campaign



Creative Director: Keli Hogsett / Associate Creative Directors: JP Gonzalez & Jonathan Pelleg / Copywriter: Jennifer Diep / Art Director: Grace Liu / Post-Production House: Beast / 


We were asked to engage the crafting community and make a summer campaign all about the possibilities with color. We made brand spots, YouTube bumpers, how-tos, social, and put real makers ( Will Bryant, Amber Scardino, and TK Tunchez) at the forefront of all our messaging. I concepted, sold, and art directed the work.