Michaels
Every Shade of You
360 Campaign
Art Direction / Design
We engaged the crafting community and made a summer campaign showing the possibilities of color. This included brand spots, YouTube bumpers, how-tos, emails, social, and photography.
![](https://freight.cargo.site/t/original/i/88848790dc371585cd9ecebb9bb3dd51177fe54ab9f98d683541459841545a74/colorcrazewill.gif)
![](https://freight.cargo.site/t/original/i/209dcffe53ae7862ba6cf6c1083336ad7a18e5b9f0eb38f207a88898a8bd1b61/colorcrazeamber.gif)
![](https://freight.cargo.site/t/original/i/1be86f6cc3bd6fcb55d503e3ef09533b1ac7ee88e2dcaaac178d03cd947722ce/Screenshot-2024-06-14-at-11.40.36AM.png)
![](https://freight.cargo.site/t/original/i/293bcbe2c6855a6c5405d08f0a14aef16df74069638f933c9695b07c00a2d131/Screenshot-2024-06-14-at-11.40.47AM.png)
![](https://freight.cargo.site/t/original/i/698e17eda486dd12480612972ffeb8da99c568c5cc6d231ed8c0e558d8d9272c/Screenshot-2024-06-14-at-11.41.06AM.png)
![](https://freight.cargo.site/t/original/i/8278034310f7846dea87635ce16a71e4e96dfdcd7ed16d732bfbb4b3c8185761/Michaels_Will_Gif466x350.gif)
![](https://freight.cargo.site/t/original/i/801cd975e6d846b58ce21dbbbc8e65a6501976f0a6ddc8661472c11ac64963fa/Desktop---Craft-Paint.png)
![](https://freight.cargo.site/t/original/i/397e032deea5acb814fd831e315b2dc63f03ac0e650c9e0637ee000f405764ea/Michaels_Kids_Gif_466x350.gif)
Featured Makers: Will Bryant, Amber Scardino, and TK Tunchez
Creative Director / Keli Hogsett
Associate Creative Directors / JP Gonzalez & Jonathan Pelleg
Copywriter / Jennifer Diep
Art Director / Me
Post House / Beast