Michaels 

Every Shade of You

We engaged the crafting community and made a summer campaign showing the possibilities of color. This included brand spots, YouTube bumpers, how-tos, and social. I concepted and art directed the work. 
Featured Makers:  Will Bryant, Amber Scardino, and TK Tunchez


           






Creative Director / Keli Hogsett
Associate Creative Directors / JP Gonzalez & Jonathan Pelleg
Copywriter / Jennifer Diep
Art Director / Me
Post House / Beast