GRACE TSAI LIU 
ART DIRECTOR / DESIGNER / ILLUSTRATOR

GRACE TSAI LIU 
ART DIRECTOR / DESIGNER / ILLUSTRATOR

Michaels

Every Shade of You


360 Campaign
Art Direction / Design
We engaged the crafting community and made a summer campaign showing the possibilities of color. This included brand spots, YouTube bumpers, how-tos, emails, social, and photography.


           



Featured Makers:  Will Bryant, Amber Scardino, and TK Tunchez

Creative Director / Keli Hogsett
Associate Creative Directors / JP Gonzalez & Jonathan Pelleg
Copywriter / Jennifer Diep
Art Director / Me
Post House / Beast