Michaels
Every Shade of You | 360 Campaign
Art Direction and Design
We engaged the crafting community and made a summer campaign showing the possibilities of color. This included brand spots, YouTube bumpers, how-tos, emails, social, and photography.
Featured Makers: Will Bryant, Amber Scardino, and TK Tunchez
Creative Director / Keli Hogsett
Associate Creative Directors / JP Gonzalez & Jonathan Pelleg
Copywriter / Jennifer Diep
Art Director / Me
Post House / Beast